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蘇智鈴
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台灣首府大學餐旅系蘇智鈴老師的教學研究網頁,歡迎各界先進互相交流!

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My Presentations: 餐旅行銷管理

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CH01行銷的本質:行銷的真面目.pptx Views: 420

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CH02行銷環境:搞清楚情況,以趁勢而起.p.. Views: 445

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CH03消費者市場與消費者行為:瞭解衣食父母.. Views: 440

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CH04STP:瞄準並掌握衣食父母.pptx Views: 435

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CH05產品基本概念與產品屬性:為消費者提供.. Views: 428

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CH06品牌經營:為產品塑造性格.pptx Views: 399

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CH07新產品發展與產品生命週期:讓產品生生.. Views: 417

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CH08服務行銷:為行銷注入內涵.pptx Views: 412

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CH09價格訂定:買賣間的數字之謎.pptx Views: 407

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CH10通路管理:佈下天羅地網.pptx Views: 462

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CH11推廣與整合行銷溝通:對消費者表白.p.. Views: 425

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CH12推廣工具:善用表白方式.pptx Views: 391